Frontier Airlines
Creative Advertising Campaign:
Trace the Stars
Interactive Campaign
Frontier Airlines is committed to deliver low fares to their customers which allow people to travel more, connect with their love ones, and see new places.
This campaign, Trace the Stars, creates a fun interactive rewards program to encourage their customers to travel more. Trace the Stars creates a connection between their brand ambassadors - their family of animal trails and the stars in the night sky. As some constellations to create their own constellations with cities for their customers to take on their stellar travel journey.
Connect with cities. Let the constellations lead you to your final frontier.
Collaborators:
Concept & Visuals: Stephanie Guerra
Copywriting: Elo Piacentini
About:
Introducing Stellar Travel A rewards program based on constellation in the night sky. These constellations resemble our furry friends from Frontier Airlines bringing the unreachable bright stars to you in the form of cities, allowing you to go wild into the beyond.
Trace the Stars as a Stellar Traveler
1.) Book a flight
2.) Complete your trip and earn your first constellation segment.
3.) Log in to your Stellar Travel account to get suffused flight segments to complete your constellation
4.) Complete your constellation and earn a free flight.
Visit flyfrontier.com to learn how you can complete your first constellation for a chance to receive your first reward.
Live Trace the Stars
Our program is live in real time as people are completing their constellation as a stellar traveler. Let the stars inspire you to visit spontaneous destination during your travel.
